Glossary / Design & UX

CTA (Call to Action)

A CTA is the element that asks the visitor to act — "Request a consultation", "Start your project" — the hinge between reading and becoming a customer. Effective CTAs are specific about what happens next, visually unmistakable, and few: a page full of competing buttons converts worse than one clear ask. CTA wording and placement are among the highest-leverage A/B tests a site can run.