Glossary / SEO, GEO & AEO

Structured data (JSON-LD / Schema.org)

Structured data is machine-readable markup — usually JSON-LD using the Schema.org vocabulary — that tells search and answer engines exactly what a page contains: an organization, a service, an article, a FAQ. It powers rich results (stars, FAQs, breadcrumbs in search) and gives AI engines facts they can quote with confidence. Every page on this site ships its own JSON-LD graph.